We’ve been here from the beginning. Before ‘freeride’ was even a thing. Back when skiing was stale and the product was boring. We came into this realm blazing, chomping to reimagine what skiing means. It’s hard to not look back, to not be nostalgic. It’s hard to ignore those pivotal moments in product design – the shaped skis, the early twin-tips, the rocker revolution – that were born in our workshop.
When BCA equips you for the backcountry, we work to equip you, not only with gear but with the knowledge to make informed decisions. That’s why we support all of our products with a consumer education program and the most knowledgeable customer service staff in the industry.
The family business Martin Magnusson & Co. was founded in 1936 and is now run by the third generation of Magnussons. Both design and development is done at the headquarters in the small town of Hestra. 80 years of making gloves has taught
us that every day is different.
Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel. Sweet strives to inspire every outdoor enthusiast to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.